The very thought of having to market and sell themselves effectively puts many people off the idea of working as an independent professional, but this is usually down to a misunderstanding of what it means to do so.
It’s far too easy to over-complicate marketing. A simple definition of marketing and one that I feel really applies to us as interims and consultants and helps to give us clear direction is from John Jantsch:
“Marketing is getting people with a specific need or problem, to know, like, trust, contact and refer you”
We tend to complicate personal branding even more, if that’s possible! In my opinion, Jim Bezos captures perfectly the essence of personal branding as:
” Personal Branding is what people say about you when you are not there”
Armed with these two insights and the following simple four-step process, I have been able to help thousands of interim managers and consultants market themselves effectively and build successful interim careers.
What problems are you really good at fixing? Step 2
Who faces them? Step 3
How do you get in front of them? Step 4
How do you present yourself in the best possible light?
I work with clients either on a 1 to 1 basis or through workshops in collaboration with the IMA (Interim Management Association) and the IIM (Institute of Interim Management).
Who am I?
I am Simon Berry. I have worked as an interim manager, consultant, coach, facilitator, trainer and speaker for the past eighteen years. Prior to that I was a director of NCR Ltd, a global computer company.
My clients have spanned many industries including technology, financial services, government and professional services and include organisations such as Intel, SGI, HSBC, Cobham, Polycasa, Thomas International, RBoS, Ace and many more.
In addition, I have worked with over 2500 interim managers and consultants to help them build successful independent careers
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