COMPELLING PROPOSITIONS

This workshop is aimed at those who need to develop marketing material to stand out from the crowd and get the attention of potential clients.

They say “You never get a second chance to make a first impression” and “You have only thirty seconds to get your message across”
That puts us under a lot of pressure to make our opening statement as effective as we possibly can. It could be face to face, in an approach letter or in our marketing material.
Once we do get our opening right, we often find ourselves much more confident in our ability to sell ourselves and as a result we:
• Get more client meetings
• Get the interest of the client from the start
• Get the client on our side from the start

A great Value Proposition will focus on the clients issue first and foremost, not on what we do. Many interims and consultants start by telling potential clients very generically what they do. Some I have heard are:
• “I give financial structure to companies”
• “I manage international change”
• “I am a Finance Director”

More often than not, the potential client will be none the wiser.
• They may not understand
• They may think they understand
• They may see us as too generalist
• They may say “I’ve got one of those already!!”

The Compelling Proposition will help you overcome these hurdles and create marketing material that gets potential clients on your side from the word go!

Format and Topics

This is a highly interactive workshop. In addition to expert input you will have the opportunity to produce and get feedback on your own value proposition(s).We will cover the following topics:

• Determining your Target Market(s) - it's not possible to market to everyone and clients like to deal with 'specialists', so you need to determine which market segments are most likely to want/need to do business with you.
• Determining your Offer(s) - you need a compelling business offer that grabs the attention of your target market, one that sets you apart from the crowd and gets you noticed
• Developing your Value Proposition(s) - using a tried and tested template, you will develop, get feedbackon and refine your own value proposition(s), which will form the springboard for your marketing drive
• Using your Value Proposition(s) - here we will look at ways you can use your value proposition to create awareness in the marketplace

For dates and booking please click here