Interim Assignment - the header image

MARKETING MASTERCLASS

NB THIS WORKSHOP IS LIMITED TO JUST THREE PEOPLE. THIS GIVES US THE CHANCE TO GO DEEPLY INTO THE SUBJECT WITH EACH DELEGATE AND ANSWER THEIR SPECIFIC QUESTIONS.  YOU WILL THEREFORE NEED TO BOOK EARLY TO AVOID DISAPPOINTMENT AND COME WITH PLENTY OF QUESTIONS!!

If you want to discuss if this is the right workshop for you, please call Simon on 07768 596026

OBJECTIVE

To help you to win the type of work you want, when you want, at the day rate you want want.

AGENDA

This highly practical, hands-on workshop runs from 1.30pm-5.30pm.

As we limit the size of groups, there will flexibility around how long we spend on each of the topics below and plenty of time for specific questions and concerns you may have.

SESSION 1 – WHAT ARE YOU ALL ABOUT?

Whether we like it or not, people will pigeonhole us. The worst place to be put is the ‘miscellaneous’ pigeonhole because hardly anyone looks in it. The trick is for you to pick the pigeonhole that people put you in. How? Well that’s what this part of the workshop is all about. We will help you define this and then use it as the basis of your LinkedIn profile. I promise you it will be more compelling than being a ‘flexible, versatile, dynamic, inspiring, results-oriented change leader’!! And you won’t feel like you’re bragging!

SESSION 2 – THE IMPORTANCE OF PROOF

Now, we can put whatever we want in our profile, but will anyone believe us? Most of us are programmed to take everything people say with a pinch (or more) of salt, especially if we think they are trying to sell us something. What convinces people more than anything else is your track record. Stick to the facts, include real results you have achieved and go easy on the meaningless clichés. We’ll use a template to turn your career into a series of compelling achievements.

SESSION 3 – WHO CARES?

It would be nice to think that everyone is waiting with baited breath to see what we do next, but we know that isn’t true for most of us. The fact is that generally speaking, people only care and want to meet us when they believe we could help them. So who are these people and where are they? This session is all about targeting and segmentation, helping you get the best return on your marketing efforts. LinkedIn has some terrific tools to help you do just that

SESSION 4 – IT’S NOT WHAT YOU KNOW

…it’s who you know. We’ve asked hundreds of successful people to define their no.1 driver of success and 99% of them say ………NETWORKING. But what is networking and how do you do it? For those of you who wince at the thought of it, you may find this session somewhat reassuring. Using LinkedIn, we will help you not only build your network but use it to your advantage.

SESSION 5 – GRABBING ATTENTION

Most of the time people are looking for an excuse not to meet you. They’re busy and are miserly with their time. They need to know that a meeting with you will be a worthwhile use of their time and that boils down to whether they believe you can help them fix an issue they face. We’ll use a template here that will help you grab attention over and over again.

SESSION 6 – PREPARE TO SUCCEED

We’ve all conducted thousands of meetings throughout our working lives. The trouble is, we may lapse into ‘unconscious incompetence’ (no offence) and be ‘winging it’ more than is healthy. In this session we will be looking at how to prepare to make the most of each and every meeting. One delegate emailed to say the tool we used in this session had been instrumental in winning two consulting assignments within three weeks.

DELEGATE FEEDBACK

“A really enjoyable and thought provoking workshop! Simon provides a framework that allows you to define and market your services with confidence, and provides an approach that deals head-on with the typical fears many of us have with marketing and networking.
I would thoroughly recommend.” – Peter Brooke – IT transformation and program delivery

“Simon provides valuable insight into the world of interim management and excellent tips on how to market yourself as an interim manager from his experience and network. His workshops are small enough to ensure they can be tailored to the group’s needs and I would recommend them if you are considering setting out as an interim manager or simply want to market yourself more effectively.” – Jonathan Monk – Deputy Director at Ministry of Justice

“Approaching the process of self-presentation and self-marketing has never been put more lucidly, entertainingly and effectively”. Ken Sikora – HR Interim Manager

“In a few short hours he helped me crystalise my plans. His experience and abilities to transfer knowledge answered numerous questions – even questions I didn’t know I had! Simon has a friendly, yet authoritative style overlaid on a “get it done” approach. As a direct result of his insight and guidance, I have enjoyed an outstanding period in Interim Management.
Without doubt, time with Simon was one of the best investments I have ever made. Whether you are just thinking of stepping out on your own, are looking for a sounding board or need to re-focus, contact Simon. You will not be disappointed”. Eamonn Phillipson – Interim Manager

“Following a run of unsuccessful interviews in the wake of a number of notably successful assignments I booked a session with Simon Berry of Interim Assignment. We explored a wide range of interview aspects from application and preparation through to post interview. We pinned down what it was that really motivates me in securing roles. Simon’s style is relaxed, direct and probing. Within a couple of hours we arrived at some very promising tactics and strategies for handling future interviews at senior level. Anyone experiencing the frustration of ‘coming second’ time after time should seriously consider a session with Simon Berry – especially since I secured the very next assignment I went for”. Mel Petrie MA MBA – Interim Manager

More client feedback can be found in the testimonials section